Special: Hello Kitty Happy Mid-Autumn Festival 2013

Guess what this is :D

Title: Limited Edition BreadTalk Hello Kitty Mini Mooncakes
Price: S$25
Available: 7 to 19 September 2013
Description: A must-buy for fans of this popular feline character, the dainty mini mooncakes feature unusual flavours such as Azuki Milk & Nuts, Green Tea Apricot, Chocolate Walnut, and Glutinous Rice Yam, which come in a collectible Hello Kitty carrier too!

What kind of fesitival is Mid-Autumn Festival aka Mooncake Festival? (wikipedia)

The Mid-Autumn Festival (traditional Chinese: 中秋節; simplified Chinese: 中秋节; pinyin: zhōngqiū jié; Vietnamese: Tết Trung Thu) is a popular harvest festival celebrated by Chinese and Vietnamese people. The festival is held on the 15th day of the eighth month in the Chinese calendar, during a full moon, which is in September or early October in the Gregorian calendar, close to the autumnal equinox.

The Government of the People’s Republic of China listed the festival as an “intangible cultural heritage” in 2006, and it was made a Chinese public holiday in 2008. It is also a public holiday in Taiwan. Among the Vietnamese, it is considered the second most important holiday tradition.

I like Hello Kitty! :D Even though I know its a gimmick, I fell for it anyway and bought one. The container is shaped from cardboard paper to look like a handbag. The handle is made from soft PVC leather but feels kinda flimsy. Doesn’t look strong enough to carry anything too heavy. There are two colours, red and turquoise blue, decorated with mosaic-like dots in shiny material. I went for the classic Hello Kitty red. The ribbon and words are shiny matte gold colour.

Nice bottom with studded “feet”. What do you call that in bag terms?

Opens to reveal mini Hello Kitty mooncakes inside! The yellow cardboard can be removed and the case used as a vanity or jewellery box afterwards.

Gaa… so cute! Even though we all know they are just printed from a mooncake mould.

Photo displaying for the fun of it lol~

Close-up! Most of the time, these things look better than they taste.

This is the Azuki milk (with nut) flavour.

Chocolate walnut flavour.

Glutinous rice yam flavour.

Green tea apricot flavour.

Ingredients… artificial colouring and flavouring ^^;; Tell me why do we need to add artificial flavouring in foods? Can’t we just use the real thing orz;; Anyway, the mooncakes need to be refrigerated as the pastry’s skin is similar to that of Japanese mochi.

Taste verdict? These are not traditional moon cake flavours. Comparatively, in “moon cake standards” lol~, I think original flavours are better :D But as standalone desserts, these are not too bad. If I have to rank in terms of taste for the four below, I think it’ll be Chocolate Walnut, Green Tea Apricot, followed by Azuki Milk (with Nut) and finally Glutinous Rice Yam.

In case you’re wondering, the plate I used to hold the mooncakes is from Hakuoki :D

Back of the plate.

Here’s the official shot.

Are you celebrating Mid-Autumn Festival today? I’m gonna join some friends for some mooncake eating and lantern carrying under the big round full moon tonight lol. Have a good night too, y’all <3